Data protection

We are very pleased that you are interested in our company. Data protection has a particularly high priority for the management of MiDiA GmbH. Use of the MiDiA GmbH website is generally possible without providing any personal data. If a data subject wishes to use our company's special services via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example the name, address, e-mail address or telephone number of a person concerned, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to MiDiA GmbH. With this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

MiDiA GmbH, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.

 

1. Definitions

 

The data protection declaration of MiDiA GmbH is based on the terms used by the European directive and regulation giver when the General Data Protection Regulation (GDPR) was issued. Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this data protection declaration:

  • a) Personal data
    Personal data is all information that relates to an identified or identifiable natural person (hereinafter "data subject"). An identifiable person is a natural person who, directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

     

  • b) data subject
    The data subject is any identified or identifiable natural person whose personal data is processed by the person responsible for processing.

     

  • c) processing
    Processing is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data such as the collection, collection, organization, ordering, storage, adaptation or modification, reading, querying, use, disclosure by transmission, distribution or any other form of provision, comparison or linking, restriction, deletion or destruction.

     

  • d) restriction of processing
    Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

     

  • e) Profiling
    Profiling is any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.

     

  • f) pseudonymization
    Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

     

  • g) Controller or controller
    The person responsible or responsible for processing is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for naming them can be provided in accordance with Union law or the law of the Member States.

     

  • h) Processors
    The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

     

  • i) Recipient
    The recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data as part of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.

     

  • j) third party
    A third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and those authorized to process the personal data under the direct responsibility of the controller or processor.

     

  • k) Consent
    Consent is any expression of will voluntarily given by the data subject for the specific case in an informed manner and unequivocally in the form of a declaration or other clear confirmatory act, with which the data subject indicates that they consent to the processing of their personal data is.

     

2. Name and address of the person responsible for processing

 

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

 

MiDiA GmbH

Steinbeisstrasse 8-10

71691 Freiberg

Germany

Tel .: +49 7141 4876857

Email: team@MiDiA.de

Website: www.MiDiA.de

 

3. Cookies

 

The MiDiA GmbH website uses cookies. Cookies are text files that are stored and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

By using cookies, MiDiA GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

A cookie can be used to optimize the information and offers on our website in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to enter his access data every time he visits the website, because this is carried out by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs.
This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, under certain circumstances not all functions of our website can be used to their full extent.

 

4. Collection of general data and information

 

The MiDiA GmbH website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the log files of the server. The (1) browser types and versions used can be recorded,
(2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that the Serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, MiDiA GmbH does not draw any conclusions about the person concerned. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore statistically and further evaluated by MiDiA GmbH with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

 

5. Contact options via the website

 

Due to legal regulations, the MiDiA GmbH website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for the so-called electronic mail (e-mail address). If a data subject contacts the data controller by email or via a contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data transmitted by a data subject to the data controller on a voluntary basis are stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

 

 

6. Routine deletion and blocking of personal data

 

The data controller processes and stores personal data of the data subject only for the period of time necessary to achieve the storage purpose or if this is done by the European directive and regulation giver or another legislator in laws or regulations, which of the data controller subject, was provided.

 

7. Rights of the data subject

 

  • a) Right to confirmation
    Every data subject has the right granted by the European directive and regulatory authority to request confirmation from the data controller as to whether personal data relating to them are being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.

     

  • b) Right to information
    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive free of charge information about the personal data stored about him and a copy of this information from the controller at any time. It also has
    the European directive and regulation giver has given the data subject access to the following information:

    • the processing purposes

    • the categories of personal data that are processed

    • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations

    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration

    • the existence of a right to correction or deletion of the personal data relating to them or to restriction of processing by the person responsible or a right to object to this processing

    • the right to lodge a complaint with a supervisory authority

    • if the personal data is not collected from the data subject: all available information about the origin of the data

    • the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraph 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

    • The data subject also has the right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transfer.
      If a data subject wishes to exercise this right to information, they can contact an employee of the controller at any time.

       

  • c) Right to rectification
    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - also by means of a supplementary statement.
    If a data subject wishes to exercise this right of correction, they can contact an employee of the controller at any time.

  • d) Right to erasure (right to be forgotten)
    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to require the person responsible to delete the personal data concerning them immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

    • The personal data was collected for such purposes or otherwise processed for which it is no longer necessary.

    • The data subject withdraws their consent on which the processing was based in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR and there is no other legal basis for the processing.

    • The data subject objects to the processing in accordance with Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing in accordance with Article 21 (2) GDPR Processing one.

    • The personal data was processed illegally.

    • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the controller is subject.

    • The personal data was collected in relation to information society services offered in accordance with Art. 8 Para. 1 GDPR.

    • If one of the above-mentioned reasons applies and a person concerned wants to have personal data stored at MiDiA GmbH deleted, they can contact an employee of the person responsible for processing at any time. The MiDiA GmbH employee will arrange for the request for deletion to be complied with immediately.
      If the personal data have been made public by MiDiA GmbH and our company is responsible as a responsible person pursuant to Art. 17 Para. 1 GDPR to delete the personal data, MiDiA GmbH will take appropriate measures, taking into account the available technology and the implementation costs of a technical nature in order to notify other data processors who process the published personal data that the data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other data processors has requested, as far as the processing is not necessary. The employee of MiDiA GmbH will arrange the necessary in individual cases.

       

  • e) Right to restriction of processing
    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the controller to restrict processing if one of the following conditions is met:

    • The data subject disputes the accuracy of the personal data for a period of time that enables the person responsible to check the accuracy of the personal data.

    • The processing is unlawful, the data subject refuses to delete the personal data and instead requests that the use of the personal data be restricted.

    • The person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.

    • The data subject has objected to processing in accordance with Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the data subject.

    • If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by MiDiA GmbH, they can contact an employee of the controller at any time. The MiDiA GmbH employee will arrange for the processing to be restricted.
       

  • f) Right to data portability
    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive the personal data concerning them, which have been made available to a person responsible by the person concerned, in a structured, common and machine-readable format. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on consent in accordance with Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letter a GDPR or on a contract in accordance with Article 6 paragraph 1 letter b GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task that is in the public interest or in the exercise of official authority, which has been transferred to the person responsible.
    Furthermore, when exercising their right to data portability in accordance with Art. 20 Para. 1 GDPR, the data subject has the right to have the personal data transferred directly from one person responsible to another, insofar as this is technically feasible and if so this does not affect the rights and freedoms of other people.
    To assert the right to data portability, the person concerned can contact an employee of MiDiA GmbH at any time.

     

  • g) Right to object
    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver, for reasons arising from their particular situation, at any time against the processing of personal data concerning them, which is based on Art. 6 Para. 1 Letter e or f DS-GVO takes place to object. This also applies to profiling based on these provisions.
    MiDiA GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend of legal claims.
    If MiDiA GmbH processes personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected to such direct advertising. If the data subject objects to MiDiA GmbH processing for direct marketing purposes, MiDiA GmbH will no longer process the personal data for these purposes.
    In addition, the person concerned has the right, for reasons that arise from their particular situation, against the processing of personal data relating to them that is used by MiDiA GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 DS- GMOs take place, to object, unless such processing is necessary to fulfill a task in the public interest.
    To exercise the right to object, the person concerned can contact any employee of MiDiA GmbH or another employee directly. The data subject is also free to exercise their right to object in connection with the use of information society services, regardless of Directive 2002/58 / EC, using automated procedures that use technical specifications.

     

  • h) Automated decisions in individual cases including profiling
    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subjected to a decision based solely on automated processing - including profiling - which has legal effects on them or which significantly affects them in a similar manner, if the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) is permissible on the basis of Union or Member State law to which the person responsible is subject and these legal provisions take appropriate measures to protect the rights and freedoms as well as the legitimate interests of the data subject or (3) with the express consent of the data subject.
    If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the person responsible or (2) it is made with the express consent of the data subject, MiDiA GmbH takes appropriate measures to protect the rights and freedoms as well as the justified ones Protect the interests of the data subject, which includes at least the right to obtain the intervention of a person on the part of the person responsible, to state their own position and to contest the decision.
    If the data subject wishes to assert rights with regard to automated decisions, they can contact an employee of the controller at any time.

     

  • i) Right to withdraw consent under data protection law
    Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to revoke consent to the processing of personal data at any time.
    If the person concerned wishes to assert their right to withdraw consent, they can contact an employee of the person responsible for processing at any time.

     

8. Data protection provisions on the application and use of Google Analytics (with anonymization function)

 

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data from which website a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. With this addition, the IP address of the data subject's internet connection is shortened and anonymized by Google if access to our website is from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. Google considers the installation of the browser add-on to be an objection. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is within their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

 

9. Data protection regulations for the application and use of Google AdWords

 

The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance by means of which an ad is only displayed in Google's search engine results if the user calls up a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company for the Google AdWords services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-related advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables both we and Google to understand whether a data subject who came to our website via an AdWords advertisement generated sales, i.e. completed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to generate visitor statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future . Neither our company nor any other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

The data subject also has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

 

10. Legal basis for processing

 

Art. 6 I lit. a DS-GVO serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR are based. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to safeguard the legitimate interests of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not outweigh them. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47 sentence 2 GDPR).

 

11. Legitimate interests in processing that are being pursued by the controller or a third party

 

Is the processing of personal data based on Article 6 I lit. f DS-GVO is our legitimate interest in conducting our business activities for the benefit of all our employees and our shareholders.

 

12. Duration for which the personal data is stored

 

The criterion for the duration of the storage of personal data is the respective legal retention period. After the period has expired, the corresponding data will be routinely deleted, provided that it is no longer required to fulfill or initiate a contract.

 

13. Legal or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision

 

We will inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information about the contract partner). Sometimes it may be necessary to conclude a contract that a data subject provides us with personal data that we subsequently have to process. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would mean that the contract could not be concluded with the person concerned. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee clarifies the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of not providing the personal data.

 

14. Existence of automated decision-making

 

As a responsible company, we do not use automatic decision-making or profiling.

 

 

Notes on data processing in connection with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as "Google".

Google Analytics uses so-called "cookies", text files that are stored on the computer of the website visitor and that enable an analysis of the website visitor's use. The information generated by the cookie about the use of this website by the website visitor (including the shortened IP address) is usually transmitted to a Google server and stored there.

Google Analytics is only used with the "_anonymizeIp ()" extension on this website. This extension ensures anonymization of the IP address by shortening it and excludes direct personal reference. The extension will shorten Google's IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by the corresponding browser as part of Google Analytics will not be merged with other Google data.

On behalf of the website operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage (Art. 6 Paragraph 1 lit. GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by the pseudonymization.

Google LLC. is certified according to the so-called Privacy Shield (list entry here) and guarantees an appropriate level of data protection on this basis. The data sent and linked with cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. The deletion of data whose retention period has expired takes place automatically once a month.

The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with future effect. The corresponding browser plug-in can be downloaded and installed from the following link: https://tools.google.com/dlpage/gaoptout.

The page visitor can prevent Google Analytics from collecting data on this website by clicking on the following link. An opt-out cookie is set which prevents future data collection when you visit this website.

Further information on the use of data by Google, settings and objection options can be found in Google's data protection declaration (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https: // adssettings. google.com/authenticated).